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Dossier Opens First Flagship Store in NYC

This is the perfume house’s first brick-and-mortar boutique in NoLita, New York.

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By: Rachel Klemovitch

Assistant Editor

Dossier perfume house has opened its first flagship boutique in NoLita, New York. 

With the introduction of a permanent retail space, Dossier is finally able to offer a hub for customers to search, spritz, smell, and shop the brand’s scents in real life. It will also will serve as a space for discovery and education.

Sergio Tache, Founder & CEO of Dossier, said,

“We’ve had such an amazing response to our perfumes online since launching in 2019 and knew we wanted to give customers an offline Dossier experience. Last year we hosted our very first pop-up just a few doors down from our boutique and knew we had to open a permanent space after seeing how excited our customers were to experience our fragrances in person.”

The Dossier boutique features the brand’s full catalog across the Dossier Impressions, Dossier Originals, and Dossier Home lines. 

A dedicated “Dossier Drop Day” section will highlight each month’s current launch. Paperscent, an innovative perfume testing technology designed by Gaudier, will be placed throughout the space, allowing Dossier to capture in-store traffic analytics in real-time while providing an immersive perfume discovery process. 

This technology also significantly reduces paper waste, maintains perfume integrity, and prevents fragrances from mixing in the air.

Designed by renowned creative firm Malherbe Paris and brought to life by Rekon Retail, the boutique offers a refined yet inviting space. It blends Dossier’s French heritage with the NoLita neighborhood’s famed laid-back, minimalist aesthetic. 

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